Stylish, smiling girls in candy-colored dresses greeted me at the top of the windy red carpet stairs to the Great Ballroom and ushered me inside. Founder of SS, Sarah Pollack, introduced the some 200 attendees to the (absolutely darling!) Catt Sadler from the E! Network and our guest panelists for the day.
Refinery 29's Brenna Egan started us out with a message of perspective and kindness. She spoke freely of her path through the editorial world, including her wretched nerves before an 8-hour Vogue job interview and her loyal penchant for writing notes during any part of life that renders inspiration.
|L-R: Catt Sadler, Brenna Egan, Jamie Krell|
The Naven twins (best known for their ridiculously cute cut-out dress designs) shed light on their rather opposite career directions that still managed to lead them to a partnership design house.
|L-R: Jeanne Yang, Shea Marie|
Shea Marie described her love for fashion and expression through her whimsical site, Cheyenne Meets Chanel. Having grown from ground floor to her now 20,000 unique visitors daily in under two years, it seems this was the career destination for her from the get-go. Most recently partnering with such brands as GAP and Levi's, she's making up her own rules and taking us along every step of the way.
|Duepunti Diamonds reps (Elizabeth Neff on left)|
Shopping was next! Joined by Duepunti Diamonds and their silicone stackable diamond rings (all for under $100 a pop!), they're imported straight from Italy and available in nearly every personality color with just enough bling for your buck. Fuchsia, please!
Gomer Sunglasses featured vintage-style aviator frames and charms-on-a-chain to give the illusion of extra long earrings. The Kaskade Feather design was my fav by far. Several festival-ready vintage resellers, RentTheRunway.com and of course, the Naven line joined the assortment of specially discounted designer pop-up shops.
|War Paint designer, Melissa Diner |
giving me a first-hand look
|Model & USC student, Tara Blanchard|
showing off her fab hair accessory